Gmurali.Com

Hi and vanakam to all. After the PRU2008, MIC the that party that lost the most in BN had came up with plan to re-brand the party. I read this few months ago as I not interested in MIC’s stories. I found a blog telling that MIC rebranding is heading toward failure. I will strike out few points from this bloggers.

is this re-branding??

Firstly, he wants to change the MIC logo. A brand is much more than a style or a logo. It encompasses the philosophy and values behind a product or service in this case the party’s representation to the Indians in Malaysia, the way it is delivered, the way it engages with its customers, the Indians.

MIC did not loose the election because of the logo. No one voted for the logo. They voted for the ‘dacing’ or should I say they did not, which was the logo on the balloting paper and not the MIC logo. Now, Samy Vellu wants to spend thousands engaging a crony consultant to come up with a new logo. The logo was never the issue so why change the logo.

Secondly, he wants to change the uniform of the youth and the puteri / women wings. How is this going to help MIC and the Indians. Hear again the new uniforms would be contracted out to a crony who will be laughing all the way to the bank. No Indians care about what colour of the uniforms are and that did not cause the failure of MIC in the election.
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